This year has been slow, hasn’t it? At least it has around our office. After attracting three new clients at the end of 2016, we haven’t had much in the way of new business. That just changed in a big way.
We’ve been very busy over the past couple months in an effort to finish 2017 strong. Finally, we can point to some actual results of this increased attention to business development. Three new clients officially joined the Digital Pudding family, all within the last two weeks.
Here’s a roundup of the new clients we’ve signed in the past month.
Much like our friends at Mercy College, this educational institution is undergoing a total rebranding. They’d like to emphasize how good their degrees will make you feel, and what kinds of jobs will be available to you upon graduation. It’s conveying this feeling message that’s been a struggle thus far. At the same time, they plan to really expand their email recruitment communications, something very familiar to us.
As part of the rebranding process, Digital Pudding is going to help them build their email and print plans, working the new brand into the mix. We’ve had experience taking a new brand concept and applying it to an educational client in the past. Now, we’re going to rely on that experience to help a new school take their recruitment to the next level.
Continuing with the positive news, Joyfilled Living is the brainchild of Kathy Procario. Her unique life philosophy can help executives get more from their teams and their businesses. Focus on the good, the joys of life, and good will come. At least, that’s the theory.
Our job is to help position her better for executive roles and speaking engagements. First, we plan to overhaul the website to speak to this group of people. At the same time, we want to help her identify new opportunities that can help her grow the advisory side of the business. We’re tasked with a great deal, yet feel confident that Kathy’s special outlook will help us break through.
Here’s a more technical client. This company handles business valuations in preparation for sales and other transactions. It’s all very complex, yet that’s part of the fun. In fact, that’s a big reason they’re bringing us in.
We need to help make the information on their website more approachable and accessible. Principal Martin Greene is very experienced in this subject, having spoken to industry trade groups and been quoted in publications. We aim to lean on this invaluable credibility as we overhaul the content on the website and position Mr. Greene as a thought leader on the topic of business valuations
It’s been a super busy September and that means there’s even more coming.Once we start producing some new work for these guys we’ll be sure to add it to our portfolio. There’s more big news on the horizon as well, so be on the lookout for that as well.
Time to get serious about Pudding up or shutting up!