By now, you’ve probably heard that Facebook is going to make news publishers work harder to have access to their audience. While details are fuzzy, it looks like the Facebook algorithm will shuffle the news feed and favor posts from people you know, versus brands and publishers you follow. The social giant claims this is to help them combat the spread of fake news and include more valuable information to people. It’s almost certainly about generating more ad revenue.
This is scaring a lot of people, especially online publications who derive a ton of traffic from Facebook right now. It’s a legitimate challenge to their current business model. Should you be worried, too? Let’s look at what’s happening and what you can do about it to figure that out. Read More