By now, you’ve probably heard that Facebook is going to make news publishers work harder to have access to their audience. While details are fuzzy, it looks like the Facebook algorithm will shuffle the news feed and favor posts from people you know, versus brands and publishers you follow. The social giant claims this is to help them combat the spread of fake news and include more valuable information to people. It’s almost certainly about generating more ad revenue.
This is scaring a lot of people, especially online publications who derive a ton of traffic from Facebook right now. It’s a legitimate challenge to their current business model. Should you be worried, too? Let’s look at what’s happening and what you can do about it to figure that out. Read More
We get a lot of requests to handle social media, which means a lot of talk about social media strategy. First, though, we have to bring clients expectations into line with reality.
So many brands and business owners think social media is this free gamechanger that, when leveraged properly, can unlock tons of direct revenue. They’re mostly wrong. Social media at best supplements your sales channels and chips in extra revenue. At worst, it becomes a major distraction from what really matters. Your social media strategy will determine which version you get.
This is a condensed version of the discussions where we explain exactly what clients can expect from their social media strategy when they work with us. Use it as a guide. Or a word of caution. Read to the end, though, to understand how we can actually help. Read More
We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.
This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.
If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More
Today, I turn thirty. The big 3-0. It sounds so weird to say. I’ve been identifying as a twenty something for nearly 15 years now. What’s next?
A lot, hopefully. In retrospect, I’ve had a chance to experience some wonderful things in the past 30 years. Also some less wonderful things. At various times I’ve been called son, grandson, great grandson, student, honors student, scholarship recipient, graduate, depressed, patient, terrified, refugee, carpetbagger, musician, freak, athlete, friend, lover, boyfriend, exboyfriend, fiancé, groom, husband, homeowner, champion, marketer, writer, curator, account executive, vice president, award winner, unemployed, founder, confused, overjoyed, excited, exhausted, overworked, underpaid, unfeeling, autistic, gracious, downtrodden, reverent, TJ, Thomas, Tommy Jay and now Tom.
I guess it’s true that we are all actors on a stage, in our time playing many parts.
In the style of legendary hockey writer Elliotte Friedman, here are some reflections on 30 years, with a look to the next thirty.