Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More

You can still load a .co website on any computer

Our Life as a .co Website

Digital Pudding is a fairly new company with a different philosophy on marketing. Founded in 2015, we were late to the domain registration party. So, even though we loved the name and concept, we had to settle on the top-level domain. While we could have had pretty much any domain other than a .com, we settled on a .co website.

Our original thinking was that it’s similar enough to a .com that maybe people won’t notice. At least it won’t look like a cheap knockoff. There’s little mainstream use of the .co website other than as a URL shortening agent, really (ta.co, t.co, o.co for example). We could totally pull it off as our main URL.

What have the results been 2+ years into the experiment? They’re mixed. Here’s what you can learn from our experience so far. Read More

Google’s New Rules for Digital Marketing

The Home Page of Digital Marketing

One of the biggest players in digital marketing is changing the rules of the game once again. Google is introducing a few new initiatives that look to the future of a mobile-first world and attempt to make the way businesses communicate with customers even more streamlined.

Here’s a rundown of changes that are coming and where the advantage lies for savvy digital marketers. Read More