Advertising is Proof

Were big fans of Proof in Advertising here. It’s sort of the whole reason we do what we do. We believe good digital marketing proves its value over time, and you’re able to see what works and what doesn’t as it happens. When something isn’t working, it’s clear and we change it. At least, that’s what we’ve done for our clients to this point.

But let’s take a step back and consider what makes advertising good. How do you create powerful ads? Is it all about the art and visuals? What about the concept? And what do you say?

What if I told you that the key ingredient to good advertising was simple? What if it could be distilled down to a simple phrase that works in nearly every situation, offering direction and guidance for even the most complex sales?

I can. Just read the title of this article.

What does that mean, though? How is advertising proof? Proof of what? Everyone knows ads are fake. Advertisers have a vested interest in making a sale, so everything they say is a lie, right?

Not exactly. In fact, the very act of advertising has a lot of benefits for brands, regardless of the message. Read More

What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

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