Proof Reports Are Analysis

The Power of the Proof Report

We just started August which means it’s Proof Report season at Digital Pudding. Every one of our clients receives a Proof Report every month. These simple documents you’ll only find in The Pudding are part itemized invoice, part idealized strategy and part beautified statistics. Think of it as a summary of our work for the previous month along with analysis of the metrics we’re watching and what we plan to do next.

Proof Reports generally have three parts: What We Accomplished, Proof Points and Next Steps. The first is retrospective, looking back at what happened. Proof Points are established as markers we want to monitor for progress. These could be things like web traffic, ad conversions and, of course, sales. Next steps are always offered as a way to improve on what we saw last month.

Here are some of the ways Proof Reports help us and our clients figure out how well their marketing is working and what we can do to make it better. Read More

What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

Read More