Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More

Social Media Strategy Chalkboard

Stay Ahead of Your Social Media Strategy

We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.

This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.

If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More

What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

Read More