All awesome ideas start out on a chalkboard

Awesome Ideas That Will Never Happen

This month, we’ve covered how different thinking is central to our core vision at Digital Pudding. It informs the campaigns and strategies we create every day, not because we choose, but rather due to forces that have shaped who we are. Basically, thanks to my own mild autism, we tackle challenges from angles that others don’t even see.

Thanks to my unique abilities, I like to think about different ways we can organize the world around us in the simplest, most streamlined fashion. Sometimes, I’ll get awesome ideas that make total sense from an organizational standpoint yet have no practical way of becoming a reality. Here are some of my favorite. Read More

Yeah, stat speak is kind of like that

Deciphering Digital Stat Speak

As someone who loves data, I often use stat speak in everyday situations. I also forget that most people have no idea what I’m talking about. It happens from time to time, even when explaining campaign results to clients. So I step back, take a deep breath, and explain exactly what it is I mean when I refer to medians, standard deviations and positive correlation.

This is my guide for some of the most common misunderstandings related to stat speak. I plan to mostly use this as a reference the next time one of them comes up in conversation. And now you can, too. Read More