A Marketing Advantage You'll Find Here

Autism as a Marketing Advantage

Last week brought the shocking revelation that I, the founder and leader of this marketing agency, have autism. While probably no surprise to anyone who has met me for more than five minutes, it’s something of a relief having that out there. So, now what? Can it really be a marketing advantage? We think so.

Not much attention is paid to adults with autism, even less to those who are high-functioning. Everyone seems to be more concerned with how it affects children and what we can do to help them. Perhaps it’s because many believe we can reverse the effects in kids and turn them into normal people. That’s a bad idea. Read More

Your social media strategy starts with figuring out what to say

Social Media Strategy: What It Is and What It’s Not

We get a lot of requests to handle social media, which means a lot of talk about social media strategy. First, though, we have to bring clients expectations into line with reality.

So many brands and business owners think social media is this free gamechanger that, when leveraged properly, can unlock tons of direct revenue. They’re mostly wrong. Social media at best supplements your sales channels and chips in extra revenue. At worst, it becomes a major distraction from what really matters. Your social media strategy will determine which version you get.

This is a condensed version of the discussions where we explain exactly what clients can expect from their social media strategy when they work with us. Use it as a guide. Or a word of caution. Read to the end, though, to understand how we can actually help. Read More

That Moment When You Realize You're Too Smart For Your Own Good

On Being Too Smart For Your Own Good

At Digital Pudding, we pride ourselves on smart and accountable marketing. And fast marketing, too, but that’s not what this is about. I’m going to go into what happens when we’re too smart for our own good.

And it does happen. A lot. Too much probably. Why? Who knows. When you’re out there trying to forge an identity as a reputable player in a sea of sharks, you might overshare a bit to prove you’re still a worthy participant. But being too smart for your own good can get you eaten alive if you’re not careful. At least, that’s what’s happened to us. Read More

Negativity can also be the secret to success

Hate Your Work: The Secret to Success

I hate every single thing that comes out of Digital Pudding. Every website. Every ad campaign. Every deliverable that we hand over to a client. I hate them all. That’s what makes them so good.

How can I say that? Hear me out. One of the ways I know we’re doing right by our clients is by hating what we do. Why? Because if I hate it, then I know it’s not perfect. If it’s not perfect, that means it can be improved if it falls short of expectations. It also bodes well for when a client’s vision contrasts with our own, as well as when the market has its say.

In fact, I credit a good deal of our success as a business to the fact that I absolutely hate all of our work. It makes us nimbler. It makes us stronger. It makes us able to adapt, change and pivot when necessary. All because we aren’t beholden to the power of the perfect idea. Read More

Interview with a Marketing Partner

What to Look For in a Marketing Partner

Now that 2017 has started, many businesses are out there looking for a new marketing partner. Maybe sales declined last year. Maybe the holiday season was underwhelming. Maybe they just want to improve on mediocre. Whatever the reason, now’s the time to find a marketing partner that can help you achieve your goals for the new year.

The good news is there are a ton of marketers out there who will tell you they’d like to help you solve your problems. The bad news is that most of them have no idea how to do it. Worst case scenario: you’re bound to a marketing partner that can’t deliver and keeps you under contract, causing even more problems for your business.

How do you avoid that? Here are three things to look for when evaluating any marketing partner, either in-house or externally. Read More

You, in a price war

How To Win A Price War

With the holiday season in full swing, so many businesses are trying to wage a price war in the hopes that consumers pick them for gift shopping. This is especially acute online, where the same bed set can cost a dozen different prices, depending on shipping, processing, and sheer sales volume.

Furthermore, sporadic sales pop up, further complicating matters. Flash sales. Today only. Few hours remaining. Use this offer code for your first order. Those kinds of sales tactics are the new weapons in the price war.

There’s a problem with this thinking, though. Your competitors are racing to the bottom line right along with you. While you may take home a seasonal battle, you can’t win this war. Here’s why. Read More

Tom Cameron on Digital Advertising This Month

Two articles came out this month featuring our own president and founder Tom Cameron, offering his thoughts and strategies on digital advertising. So as a digital advertising agency, we naturally have to post them on our blog to share with clients and fans in general.

First, Manta Media consulted with us to write a good portion of their 19 Ways to Promote Your Business on Facebook article. As experts on Facebook advertising, we were happy to contribute to the conversation, explaining different Facebook ads, ways to target and super cheap strategies that can work at all scales. In fact, about a third of the entire article was sourced from our founder. It’s worth a read so you have a better understanding of how Facebook works yourself.

A week later, Supercool Creative included one of our startup strategies in their 25 Tips to Launch a Brand, Product or Startup for Under 25k post. We’re Tip #11, which expands on an Instagram influencer strategy we’ve been using for one client. Given that many businesses come to us with a promotional budget way less than $25 grand, it was a natural fit for us to impart some wisdom on bootstrapping your marketing. We’d offer more information but we’re turning the whole story into a case study in how effective we can be with a limited social influencer strategy, so stay tuned for that.

And there’s more press on the way, it just hasn’t published yet. Once it does, we’ll be sure to post it here along with the rest of our digital advertising news and views.

After a year in business, we're not fat

Things I’ve Learned After a Year in Business

This month, we officially made it to a full year in business. While it’s been a chaotic and confusing process getting off the ground, we’re proud to have made it to a milestone many businesses never see.

Last week I sat down to write a clichéd piece reflecting on a year in business and what I’ve learned from the experience. That’s when I realized that I haven’t really learned anything. Not nearly enough, at least, to make it some profound experience.

One year in business is a whirlwind. There hasn’t been time to reflect on major decisions, market changes, even things as simple insurance and taxes. Everything that we’ve done as a company has been done on reflex, drawing on the years of experience as an executive I’ve had before this venture. Read More