Algorithms very well may be the future of marketing, as well as life in general. These powerful and mysterious beings are all-knowing, all-seeing and determine everything from Google search results to Netflix recommendations to driverless Uber cars. And they’re getting stronger every day.
I, for one, would like to welcome our new robot overlords. Their control of our every hope, thought and desire has really ushered in a new era of peace and prosperity for all. Long may they reign! /sarcasm
In all honesty, algorithms aren’t really anything to be afraid of. Except when they are. What does that mean for marketing? And what can you do about it? Can you really compete with an algorithm and outsmart it? Let’s explore. Read More