Today is Mardi Gras, which is a very special holiday at this New York marketing agency. I spent my formative adult years in New Orleans, graduating from Tulane University in 2007. I’m a veteran of eight Carnivale seasons as a proud resident of the Crescent City. I’ve got the beads (and Muses shoes) to prove it.
We try to bring some of that distinctive New Orleans flair to everything we do at Digital Pudding. The experience shapes my personal worldview and informs my decisions as the leader of our team. Yes, I’m wearing my jester hat in the office today. I also know that a little fun and levity can help you focus when the time is right.
In fact, there are a bunch of lessons you could learn from the Carnivale season in New Orleans and apply them to your business. Here are some of my personal favorites. Read More
I left a job at a high profile local marketing agency to found Digital Pudding with the best of intentions. We were going to do everything the right way. Transparent, fair digital marketing for small and midsized businesses became our raison d’etre. It would shape our culture and define our existence. After all, I had just learned all the wrong ways to do business. It was time to make things right.
We’re just about half way through 2017 and it feels like we’re repeating some of the mistakes of the past. It turns out some things are harder to unlearn than others. With that said, here are some of the course corrections we plan to make in the second half of the year as we right the ship and get back to our purpose. Read More
Successful marketing is hard to make. So many things can derail even the most detailed plan. Customers don’t want your products or services. Other companies want you out of business. The deck is stacked against you no matter what you do.
Or is it?
Marketing and advertising are often used interchangeably to describe the process of growing a business. At least, that’s what the business owners we’ve worked with have done. Both terms are used within the same breath to explain what we do for them, and they’re right about that part.
Those two concepts are not the same thing, though. In fact, one is way more important than the other. Here’s an explanation of the difference between marketing and advertising, and how you should treat each in your division of labor. Read More