By now, you’ve probably heard that Facebook is going to make news publishers work harder to have access to their audience. While details are fuzzy, it looks like the Facebook algorithm will shuffle the news feed and favor posts from people you know, versus brands and publishers you follow. The social giant claims this is to help them combat the spread of fake news and include more valuable information to people. It’s almost certainly about generating more ad revenue.
This is scaring a lot of people, especially online publications who derive a ton of traffic from Facebook right now. It’s a legitimate challenge to their current business model. Should you be worried, too? Let’s look at what’s happening and what you can do about it to figure that out. Read More
Social media marketing is essential to creating a personality for your brand, and perhaps the most boring way to do that is with LinkedIn marketing. Everyone is familiar with the ubiquitous career-centric channel. You probably have a profile right now that you’re not using very often, unless you’re looking to fill an open position or make a sale.
Outside of that, you might check in with it rarely just to see how it changes or update your password. It’s likely not central to your business’ marketing campaign.
This often overlooked social media channel has more potential than a job networking engine. When used properly and interestingly, you could make a case for LinkedIn being the most valuable social network to your marketing strategy. It all depends on what your goals are. Read More
We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.
This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.
If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More