We’ve treated the internet like a public treasure until now, thanks in large part to the net neutrality policies championed by many technology advocates. This has led to widespread adoption of online connected services, many technological breakthroughs and the creation of an entirely new economy. Because the internet is unfiltered and uncensored, information travels freely in a utopian, libertarian dreamland. It’s a blessing and a curse, net neutrality.
Hold onto your smartphones, though. The FCC announced a change in the way it would regulate the internet. Essentially, the government is going to stop restricting internet service providers (ISPs) like Verizon or Comcast from blocking or otherwise slowing down data streamed from the websites you visit online. That means these companies will for the first time ever have the legal right to block content that travels over their internet pipes.
Some are decrying this as the end of the free and open internet. Here’s why that isn’t true on its face, and what you can expect as companies shift control over what you do online. Especially what that might mean down the road for marketers like myself. Read More
We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.
In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.
Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More
We’re all still trying to process what happened in Charlottesville, Virginia. You probably know white nationalists met with otherwise peaceful protesters, resulting in several deaths. By now, you’d think we were over this kind of outward racial animosity. We were wrong.
What was striking was the appearance of the average marcher. All looked young. All looked like they had some means, as if they could fit into any crowd in America without being noticed. Yet at the same time, they could harbor this hate and spread their misinformation. Such is the nature of the internet communities that fan these flames.
There’s a hidden culprit, though. One that fomented the flames faster than any man could. Predictive algorithms took what might have started as a simple curiosity and turned it into outright hatred through a series of escalating and insulating options. And that doesn’t bode well as we move to an even more digital future. Read More