Yep, that's me, years ago. Still have the hat.

Mardi Gras Marketing Tips

Today is Mardi Gras, which is a very special holiday at this New York marketing agency. I spent my formative adult years in New Orleans, graduating from Tulane University in 2007. I’m a veteran of eight Carnivale seasons as a proud resident of the Crescent City. I’ve got the beads (and Muses shoes) to prove it.

We try to bring some of that distinctive New Orleans flair to everything we do at Digital Pudding. The experience shapes my personal worldview and informs my decisions as the leader of our team. Yes, I’m wearing my jester hat in the office today. I also know that a little fun and levity can help you focus when the time is right.

In fact, there are a bunch of lessons you could learn from the Carnivale season in New Orleans and apply them to your business. Here are some of my personal favorites. Read More

My Original No F-cking Excuses Kick In The Pants

This Is the Year of No Effing Excuses

A few years ago, I was having a rough patch working for a major area marketing agency. I was asked to take on responsibilities for one of our major clients. This was my first shot at the big time. Yet within a week they wanted me off the business. Kind of a rocky start to the relationship to say the least.

The agency’s president called me into his office and closed the door. There was some yelling, maybe screaming. At one point, I’m pretty sure he straight up asked me “What do you even do here?” Fifteen minutes later, I escaped barely clinging to my job.

In the aftermath, I took a Post-It note and stuck to my desk with a simple phrase written on it. Something that would give me a kick in the pants when I need it. Something that would keep me from having that conversation ever again. Read More

What Makes An Extraordinary Business?

An Extraordinary Business, Defined by Numbers

“Extraordinary” is a word that gets thrown around a lot to describe something that may be special, or otherwise interesting. But like many superlatives, its meaning has been watered down through overuse. There’s something special about being extraordinary, though. Something not inherent to many other similar adjectives.

What makes something extraordinary? Or ordinary for that matter? And why should you want to have an extraordinary business? Let’s learn. Read More