Proof Reports Are Analysis

The Power of the Proof Report

We just started August which means it’s Proof Report season at Digital Pudding. Every one of our clients receives a Proof Report every month. These simple documents you’ll only find in The Pudding are part itemized invoice, part idealized strategy and part beautified statistics. Think of it as a summary of our work for the previous month along with analysis of the metrics we’re watching and what we plan to do next.

Proof Reports generally have three parts: What We Accomplished, Proof Points and Next Steps. The first is retrospective, looking back at what happened. Proof Points are established as markers we want to monitor for progress. These could be things like web traffic, ad conversions and, of course, sales. Next steps are always offered as a way to improve on what we saw last month.

Here are some of the ways Proof Reports help us and our clients figure out how well their marketing is working and what we can do to make it better. Read More

A Check In on the Year of No Effing Excuses

Earlier this year, I took a look back at a turning point in my life to draw inspiration for making this year extraordinary. Now that it’s almost June let’s see how we’re doing with the #YearofNFE.

On the plus side, it hasn’t been a complete failure. I’ve undertaken quite a bit here with Digital Pudding, adding clients, getting stuff done, constantly learning. Progress is being made every day. Still, there’s room for improvement. Quite a bit if you ask me. So, let’s see how far we’ve come, where we need to go, and how to get there. Read More

Billing Practices for Marketing Services, Explained

In a perfect world, marketing and advertising would take care of itself. You wouldn’t need to go out and hire anyone for marketing services. Demand and awareness would be created organically, almost magically from the simple fact that you’re open for business. Customers and clients would beat down your door, begging to give you money.

How Marketing Services Work
Dramatization: May Not Happen

This is a dream for most businesses. The reality is you’ll either have to manage your own marketing or find someone you can trust to provide your marketing services. Once that’s done, the next step is to figure out how you’re going to compensate them for their time, effort and brilliance (hopefully).

We’d like to think we’ve given you enough reasons to trust us throughout this website, what with our methodology and strategic thinking and whatnot. Now, let’s take a look at all of the different ways we could structure a partnership for marketing services moving forward. Wishful thinking? We hope not.

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What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

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