Who We Want To Hire In 2018

A couple weeks ago I presented a birthday retrospective with some of our accomplishments and wishes for the new year. One of those goals is to add to the Digital Pudding team. As demand for our services has increased consistently, we need to increase capacity to address client needs. I mean, we don’t really want to turn people away because we’re too busy. That’s bad for business.

I really wanted to keep going at the current pace, but the workload as just become unmanageable for the current set up. In deciding to find help to offload some of that work, I was given some great advice I hadn’t considered. First, create a picture of what you want someone to do before you ask them to do it. A job description. Such a simple solution.

Here’s what we’re looking for someone to do in 2018 as the next member of the Digital Pudding team. Read More

Net neutrality is just as confusing

What Reversing Net Neutrality Really Means

We’ve treated the internet like a public treasure until now, thanks in large part to the net neutrality policies championed by many technology advocates. This has led to widespread adoption of online connected services, many technological breakthroughs and the creation of an entirely new economy. Because the internet is unfiltered and uncensored, information travels freely in a utopian, libertarian dreamland. It’s a blessing and a curse, net neutrality.

Hold onto your smartphones, though. The FCC announced a change in the way it would regulate the internet. Essentially, the government is going to stop restricting internet service providers (ISPs) like Verizon or Comcast from blocking or otherwise slowing down data streamed from the websites you visit online. That means these companies will for the first time ever have the legal right to block content that travels over their internet pipes.

Some are decrying this as the end of the free and open internet. Here’s why that isn’t true on its face, and what you can expect as companies shift control over what you do online. Especially what that might mean down the road for marketers like myself. Read More

Algorithms Gave Us Charlottesville

We’re all still trying to process what happened in Charlottesville, Virginia. You probably know white nationalists met with otherwise peaceful protesters, resulting in several deaths. By now, you’d think we were over this kind of outward racial animosity. We were wrong.

What was striking was the appearance of the average marcher. All looked young. All looked like they had some means, as if they could fit into any crowd in America without being noticed. Yet at the same time, they could harbor this hate and spread their misinformation. Such is the nature of the internet communities that fan these flames.

There’s a hidden culprit, though. One that fomented the flames faster than any man could. Predictive algorithms took what might have started as a simple curiosity and turned it into outright hatred through a series of escalating and insulating options. And that doesn’t bode well as we move to an even more digital future. Read More

Too many mistakes being made has me like

On Repeating Mistakes from the Past

I left a job at a high profile local marketing agency to found Digital Pudding with the best of intentions. We were going to do everything the right way. Transparent, fair digital marketing for small and midsized businesses became our raison d’etre. It would shape our culture and define our existence. After all, I had just learned all the wrong ways to do business. It was time to make things right.

We’re just about half way through 2017 and it feels like we’re repeating some of the mistakes of the past. It turns out some things are harder to unlearn than others. With that said, here are some of the course corrections we plan to make in the second half of the year as we right the ship and get back to our purpose. Read More

An AdWords campaign is a lot like playing a word game

Why AdWords Campaigns Don’t Work

Statistically speaking, you’ve tried an AdWords campaign. Google makes over $15 billion in revenue from advertising, more than 90% of all the revenue the search giant takes in. That means most businesses have given Google at least some money for advertising. Statistically speaking, your campaign also didn’t work.

Why do we say that? Because we see the remnants of these AdWords accounts every day. We see just how off they are and how much money they waste. Bad AdWords campaigns underperform expectations, don’t cover costs, get suspended and make the whole platform look bad. Then we sift through the rubble and figure out what really happened.

So how can we take these failed AdWords campaigns and get them to perform as much as ten times better than they did for you? We have our ways, which is why we’re not only Google Certified Partners, we also perform in the top 10% of all certified AdWords professionals. Read More

A Marketing Advantage You'll Find Here

Autism as a Marketing Advantage

Last week brought the shocking revelation that I, the founder and leader of this marketing agency, have autism. While probably no surprise to anyone who has met me for more than five minutes, it’s something of a relief having that out there. So, now what? Can it really be a marketing advantage? We think so.

Not much attention is paid to adults with autism, even less to those who are high-functioning. Everyone seems to be more concerned with how it affects children and what we can do to help them. Perhaps it’s because many believe we can reverse the effects in kids and turn them into normal people. That’s a bad idea. Read More

Yeah, stat speak is kind of like that

Deciphering Digital Stat Speak

As someone who loves data, I often use stat speak in everyday situations. I also forget that most people have no idea what I’m talking about. It happens from time to time, even when explaining campaign results to clients. So I step back, take a deep breath, and explain exactly what it is I mean when I refer to medians, standard deviations and positive correlation.

This is my guide for some of the most common misunderstandings related to stat speak. I plan to mostly use this as a reference the next time one of them comes up in conversation. And now you can, too. Read More

You can still load a .co website on any computer

Our Life as a .co Website

Digital Pudding is a fairly new company with a different philosophy on marketing. Founded in 2015, we were late to the domain registration party. So, even though we loved the name and concept, we had to settle on the top-level domain. While we could have had pretty much any domain other than a .com, we settled on a .co website.

Our original thinking was that it’s similar enough to a .com that maybe people won’t notice. At least it won’t look like a cheap knockoff. There’s little mainstream use of the .co website other than as a URL shortening agent, really (ta.co, t.co, o.co for example). We could totally pull it off as our main URL.

What have the results been 2+ years into the experiment? They’re mixed. Here’s what you can learn from our experience so far. Read More

LinkedIn Marketing Has Benefits

In Praise of LinkedIn Marketing

Social media marketing is essential to creating a personality for your brand, and perhaps the most boring way to do that is with LinkedIn marketing. Everyone is familiar with the ubiquitous career-centric channel. You probably have a profile right now that you’re not using very often, unless you’re looking to fill an open position or make a sale.

Outside of that, you might check in with it rarely just to see how it changes or update your password. It’s likely not central to your business’ marketing campaign.

This often overlooked social media channel has more potential than a job networking engine. When used properly and interestingly, you could make a case for LinkedIn being the most valuable social network to your marketing strategy. It all depends on what your goals are. Read More

Social Media Strategy Chalkboard

Stay Ahead of Your Social Media Strategy

We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.

This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.

If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More