Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More

A Marketing Advantage You'll Find Here

Autism as a Marketing Advantage

Last week brought the shocking revelation that I, the founder and leader of this marketing agency, have autism. While probably no surprise to anyone who has met me for more than five minutes, it’s something of a relief having that out there. So, now what? Can it really be a marketing advantage? We think so.

Not much attention is paid to adults with autism, even less to those who are high-functioning. Everyone seems to be more concerned with how it affects children and what we can do to help them. Perhaps it’s because many believe we can reverse the effects in kids and turn them into normal people. That’s a bad idea. Read More

You can still load a .co website on any computer

Our Life as a .co Website

Digital Pudding is a fairly new company with a different philosophy on marketing. Founded in 2015, we were late to the domain registration party. So, even though we loved the name and concept, we had to settle on the top-level domain. While we could have had pretty much any domain other than a .com, we settled on a .co website.

Our original thinking was that it’s similar enough to a .com that maybe people won’t notice. At least it won’t look like a cheap knockoff. There’s little mainstream use of the .co website other than as a URL shortening agent, really (ta.co, t.co, o.co for example). We could totally pull it off as our main URL.

What have the results been 2+ years into the experiment? They’re mixed. Here’s what you can learn from our experience so far. Read More

Tom Cameron on Digital Advertising This Month

Two articles came out this month featuring our own president and founder Tom Cameron, offering his thoughts and strategies on digital advertising. So as a digital advertising agency, we naturally have to post them on our blog to share with clients and fans in general.

First, Manta Media consulted with us to write a good portion of their 19 Ways to Promote Your Business on Facebook article. As experts on Facebook advertising, we were happy to contribute to the conversation, explaining different Facebook ads, ways to target and super cheap strategies that can work at all scales. In fact, about a third of the entire article was sourced from our founder. It’s worth a read so you have a better understanding of how Facebook works yourself.

A week later, Supercool Creative included one of our startup strategies in their 25 Tips to Launch a Brand, Product or Startup for Under 25k post. We’re Tip #11, which expands on an Instagram influencer strategy we’ve been using for one client. Given that many businesses come to us with a promotional budget way less than $25 grand, it was a natural fit for us to impart some wisdom on bootstrapping your marketing. We’d offer more information but we’re turning the whole story into a case study in how effective we can be with a limited social influencer strategy, so stay tuned for that.

And there’s more press on the way, it just hasn’t published yet. Once it does, we’ll be sure to post it here along with the rest of our digital advertising news and views.

LinkedIn Marketing Has Benefits

In Praise of LinkedIn Marketing

Social media marketing is essential to creating a personality for your brand, and perhaps the most boring way to do that is with LinkedIn marketing. Everyone is familiar with the ubiquitous career-centric channel. You probably have a profile right now that you’re not using very often, unless you’re looking to fill an open position or make a sale.

Outside of that, you might check in with it rarely just to see how it changes or update your password. It’s likely not central to your business’ marketing campaign.

This often overlooked social media channel has more potential than a job networking engine. When used properly and interestingly, you could make a case for LinkedIn being the most valuable social network to your marketing strategy. It all depends on what your goals are. Read More

Social Media Strategy Chalkboard

Stay Ahead of Your Social Media Strategy

We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.

This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.

If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More

Proof Reports Are Analysis

The Power of the Proof Report

We just started August which means it’s Proof Report season at Digital Pudding. Every one of our clients receives a Proof Report every month. These simple documents you’ll only find in The Pudding are part itemized invoice, part idealized strategy and part beautified statistics. Think of it as a summary of our work for the previous month along with analysis of the metrics we’re watching and what we plan to do next.

Proof Reports generally have three parts: What We Accomplished, Proof Points and Next Steps. The first is retrospective, looking back at what happened. Proof Points are established as markers we want to monitor for progress. These could be things like web traffic, ad conversions and, of course, sales. Next steps are always offered as a way to improve on what we saw last month.

Here are some of the ways Proof Reports help us and our clients figure out how well their marketing is working and what we can do to make it better. Read More

Website Strategy Across Devices

Website Strategy Tips for 2016

At Digital Pudding, we do a lot of website strategy. Everything from copy to sitemap to development and design, we have our hands in all of it. We outline important pages, write the content, design the website and bring it to life through the magic of programming. Before we can do any of that, though, we need to have a strategy for what we want to accomplish with the website. What ultimate goal do you want it to achieve? What do you want people to do when they get there? How do you want it to be found online?

A good website starts with a modern, adaptable website strategy that keeps in mind certain trends that will be important to being seen online. What new developments have come about that makes this different from the way websites were built in 2006? Here are a few to think about when it comes to your website strategy. Read More

Google’s New Rules for Digital Marketing

The Home Page of Digital Marketing

One of the biggest players in digital marketing is changing the rules of the game once again. Google is introducing a few new initiatives that look to the future of a mobile-first world and attempt to make the way businesses communicate with customers even more streamlined.

Here’s a rundown of changes that are coming and where the advantage lies for savvy digital marketers. Read More