Birthday Wishes for the Business in 2018

I have a December birthday. Have all my life. In fact, it’s today, as luck would have it. I made it around the sun one more time. Congratulate me, I guess.

It’s actually been an extremely eventful year at Digital Pudding. One that’s been defined by new challenges. Some of the things we’re proud of accomplishing in 2017 include:

  • Partnering with the Mercy College Social Media Marketing Center
  • Joining the Yorktown chapter of Master Networks
  • Bringing six new clients into the fold for various projects
  • Securing the rights to a .com website (more to come on that in 2018)
  • Growing our service capacity through strategic partnerships
  • Maintaining a profitable agency for the third year in a row

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This guy could be a business consultant, for all you know

The Baby-Faced Business Consultant

As you will notice in this wonderful header image, I look a lot younger than I actually am. Despite working in this industry for more than a decade, my face is youthful enough to continue to get carded not just for alcohol, but also for the occasional R-rated movie. It’s a blessing and a curse, especially if you run a business where experience and knowledge are so important.

In fact, it’s a challenge for which I don’t have a ton of great answers. After all, what can you do about features over which you have no control? No beard or glasses can overcome what is essentially an inherent design flaw. This is the situation as it is.

Here are some of the more common ways this impairs my perception as a business consultant, with a little bit on how I get around it. Read More

Interview with a Marketing Partner

What to Look For in a Marketing Partner

Now that 2017 has started, many businesses are out there looking for a new marketing partner. Maybe sales declined last year. Maybe the holiday season was underwhelming. Maybe they just want to improve on mediocre. Whatever the reason, now’s the time to find a marketing partner that can help you achieve your goals for the new year.

The good news is there are a ton of marketers out there who will tell you they’d like to help you solve your problems. The bad news is that most of them have no idea how to do it. Worst case scenario: you’re bound to a marketing partner that can’t deliver and keeps you under contract, causing even more problems for your business.

How do you avoid that? Here are three things to look for when evaluating any marketing partner, either in-house or externally. Read More

You, in a price war

How To Win A Price War

With the holiday season in full swing, so many businesses are trying to wage a price war in the hopes that consumers pick them for gift shopping. This is especially acute online, where the same bed set can cost a dozen different prices, depending on shipping, processing, and sheer sales volume.

Furthermore, sporadic sales pop up, further complicating matters. Flash sales. Today only. Few hours remaining. Use this offer code for your first order. Those kinds of sales tactics are the new weapons in the price war.

There’s a problem with this thinking, though. Your competitors are racing to the bottom line right along with you. While you may take home a seasonal battle, you can’t win this war. Here’s why. Read More

Tom Cameron on Digital Advertising This Month

Two articles came out this month featuring our own president and founder Tom Cameron, offering his thoughts and strategies on digital advertising. So as a digital advertising agency, we naturally have to post them on our blog to share with clients and fans in general.

First, Manta Media consulted with us to write a good portion of their 19 Ways to Promote Your Business on Facebook article. As experts on Facebook advertising, we were happy to contribute to the conversation, explaining different Facebook ads, ways to target and super cheap strategies that can work at all scales. In fact, about a third of the entire article was sourced from our founder. It’s worth a read so you have a better understanding of how Facebook works yourself.

A week later, Supercool Creative included one of our startup strategies in their 25 Tips to Launch a Brand, Product or Startup for Under 25k post. We’re Tip #11, which expands on an Instagram influencer strategy we’ve been using for one client. Given that many businesses come to us with a promotional budget way less than $25 grand, it was a natural fit for us to impart some wisdom on bootstrapping your marketing. We’d offer more information but we’re turning the whole story into a case study in how effective we can be with a limited social influencer strategy, so stay tuned for that.

And there’s more press on the way, it just hasn’t published yet. Once it does, we’ll be sure to post it here along with the rest of our digital advertising news and views.

Revisiting a Thank You, One Year Later

Exactly one year ago today, I was in professional limbo. I had just taken the leap from a company at which I spent the better part of my adult life, learning and maturing into the person I would become. I felt as though I owed a lot to this business that had been such a large part of my life. Maybe it was pride. Maybe it was Stockholm Syndrome. Whatever it was, I felt as though I needed to be gracious about my exit.

Before I officially shared the news with the company’s CEO, news had trickled out I would be leaving. Once a Friday afternoon meeting for the two of us was scheduled, I knew that was it. So I spent that whole morning crafting a hand written thank you note recalling how far I had come in the past five years, showing my gratitude.

This was a man who I respected for how well he could bring in clients and grow businesses. He took me in as a young, pliable potential executive still reeling in the wake of the financial crisis and shaped my experience in marketing and advertising. Here I was, a bird deciding to leave the nest, still afraid to fly. I offered my sincerest thanks for the past 5 years.

He took the note, threw it back in my face, told me to get my things and not return. It was over. I would not speak to him or anyone from the company again (and still haven’t).

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A Turn of Phrase with a Quick Turnaround

A Turn of Phrase Turned My Career Around

Something so simple as a turn of phrase can be the powerful catalyst that propels effective change for the better. We’ve referenced the effect “but” has on a sentence. We’ve explored the thought process that leads to excuses. Now, let’s take a look at one turn of phrase that literally turned my career around.

When I started working in advertising, I was full of the same wonder and ambition that many wide-eyed graduates hold entering the industry. This was soon quashed by the true nature of the business, endless hours, constant shifting deadlines and sheer volume of the work. So I started using a task manager to help keep track of everything that needed to get done on a daily basis.

What started off as a godsend quickly became a hindrance. The more tasks I accomplished, the more tasks got added to the list like some perverse game of Whack-a-Mole. Such is the burden of meeting your deadlines and being a reliable employee in a fast-paced industry. However, the weight of the task list almost sank my marketing prospects.

I didn’t know it yet, but this way of viewing my job every day held me back from getting even more done. It took just a simple turn of phrase to reframe the conversation and propel my career. Read More

Marketing and Advertising Aren't the Same

The Difference Between Marketing and Advertising

Marketing and advertising are often used interchangeably to describe the process of growing a business. At least, that’s what the business owners we’ve worked with have done. Both terms are used within the same breath to explain what we do for them, and they’re right about that part.

Those two concepts are not the same thing, though. In fact, one is way more important than the other. Here’s an explanation of the difference between marketing and advertising, and how you should treat each in your division of labor. Read More

Billing Practices for Marketing Services, Explained

In a perfect world, marketing and advertising would take care of itself. You wouldn’t need to go out and hire anyone for marketing services. Demand and awareness would be created organically, almost magically from the simple fact that you’re open for business. Customers and clients would beat down your door, begging to give you money.

How Marketing Services Work
Dramatization: May Not Happen

This is a dream for most businesses. The reality is you’ll either have to manage your own marketing or find someone you can trust to provide your marketing services. Once that’s done, the next step is to figure out how you’re going to compensate them for their time, effort and brilliance (hopefully).

We’d like to think we’ve given you enough reasons to trust us throughout this website, what with our methodology and strategic thinking and whatnot. Now, let’s take a look at all of the different ways we could structure a partnership for marketing services moving forward. Wishful thinking? We hope not.

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