Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More

An AdWords campaign is a lot like playing a word game

Why AdWords Campaigns Don’t Work

Statistically speaking, you’ve tried an AdWords campaign. Google makes over $15 billion in revenue from advertising, more than 90% of all the revenue the search giant takes in. That means most businesses have given Google at least some money for advertising. Statistically speaking, your campaign also didn’t work.

Why do we say that? Because we see the remnants of these AdWords accounts every day. We see just how off they are and how much money they waste. Bad AdWords campaigns underperform expectations, don’t cover costs, get suspended and make the whole platform look bad. Then we sift through the rubble and figure out what really happened.

So how can we take these failed AdWords campaigns and get them to perform as much as ten times better than they did for you? We have our ways, which is why we’re not only Google Certified Partners, we also perform in the top 10% of all certified AdWords professionals. Read More