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Social media management is a very important part of the content distribution strategy for many of our clients. It’s not enough to simply create something new like an article or video. You have to push it to your audience and get them to see it. Social media platforms can also be great ways to curate content and engage in customer service, almost as if your brand is a real live person. At least, that’s how we’ve always treated them. Seems like it’s not just our clients who follow this approach.

Mercy College has enlisted the help of our president Tom Cameron in building their brand new Social Media Marketing Center, where students are put in charge of the social media accounts of actual NYC businesses. Tom’s role in this will be to oversee student work and interface with clients, providing the bridge between the two. He’s also going to be teaching students the fundamentals of professional social media management, with insight drawn from years of experience.

Digital Pudding client Big City Volleyball will also be involved in the new center, allowing students to practice their newfound skills on their social media channels. We anticipate they’ll also get a host of new ideas on ways to leverage the power of social, enhance their brand and speak to their community as a result of this collaboration. Everyone is looking forward to the opportunity and promise of this new program, which is set to begin September 12th.

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