Who We Want To Hire In 2018

A couple weeks ago I presented a birthday retrospective with some of our accomplishments and wishes for the new year. One of those goals is to add to the Digital Pudding team. As demand for our services has increased consistently, we need to increase capacity to address client needs. I mean, we don’t really want to turn people away because we’re too busy. That’s bad for business.

I really wanted to keep going at the current pace, but the workload as just become unmanageable for the current set up. In deciding to find help to offload some of that work, I was given some great advice I hadn’t considered. First, create a picture of what you want someone to do before you ask them to do it. A job description. Such a simple solution.

Here’s what we’re looking for someone to do in 2018 as the next member of the Digital Pudding team. Read More

Yeah, stat speak is kind of like that

Deciphering Digital Stat Speak

As someone who loves data, I often use stat speak in everyday situations. I also forget that most people have no idea what I’m talking about. It happens from time to time, even when explaining campaign results to clients. So I step back, take a deep breath, and explain exactly what it is I mean when I refer to medians, standard deviations and positive correlation.

This is my guide for some of the most common misunderstandings related to stat speak. I plan to mostly use this as a reference the next time one of them comes up in conversation. And now you can, too. Read More

Motor Makes Marketing Magical

My first Labor Day on the executive side of the marketing profession was spent predictably. Three straight days in my office. It was a glorious way to say goodbye to summer, and I truly mean that.

How can that possibly be? Long hours, tight deadlines and impossible challenges typify the marketing industry. Isn’t it just a never ending torture treadmill? Not if you have motor.

If you don’t run in sports circles you may never have heard that term as it refers to a person, yet it’s the perfect way to explain what it takes to really break through when you work in marketing. It takes more than academic knowledge and a willingness to learn (although those are part of it). It takes motor to really make it work and enjoy the ride.

Motor is the blend of drive, knowledge and hustle that unlocks the impossible. It breaks boundaries. It shatters expectations. It turns any situation into a favorable one by smart execution and sheer determination of will. It drives someone at the same pace when times are tough and when things are going well. In short, motor is what makes working in marketing a magical experience.

Here are some of the ways motor combats the constant churn of the marketing industry while providing high energy people a place to thrive. Read More

Marketing and Advertising Aren't the Same

The Difference Between Marketing and Advertising

Marketing and advertising are often used interchangeably to describe the process of growing a business. At least, that’s what the business owners we’ve worked with have done. Both terms are used within the same breath to explain what we do for them, and they’re right about that part.

Those two concepts are not the same thing, though. In fact, one is way more important than the other. Here’s an explanation of the difference between marketing and advertising, and how you should treat each in your division of labor. Read More

Think Like An Algorithm and Win

How To Think Like an Algorithm

Algorithms very well may be the future of marketing, as well as life in general. These powerful and mysterious beings are all-knowing, all-seeing and determine everything from Google search results to Netflix recommendations to driverless Uber cars. And they’re getting stronger every day.

I, for one, would like to welcome our new robot overlords. Their control of our every hope, thought and desire has really ushered in a new era of peace and prosperity for all. Long may they reign! /sarcasm

In all honesty, algorithms aren’t really anything to be afraid of. Except when they are. What does that mean for marketing? And what can you do about it? Can you really compete with an algorithm and outsmart it? Let’s explore. Read More

What Makes An Extraordinary Business?

An Extraordinary Business, Defined by Numbers

“Extraordinary” is a word that gets thrown around a lot to describe something that may be special, or otherwise interesting. But like many superlatives, its meaning has been watered down through overuse. There’s something special about being extraordinary, though. Something not inherent to many other similar adjectives.

What makes something extraordinary? Or ordinary for that matter? And why should you want to have an extraordinary business? Let’s learn. Read More

What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

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