This week in the Proof Reading blog we’re going to try a little something different. Tom Cameron was invited to speak at the local chapter of Master Networks, an organization where motivated professionals connect, grow and prosper. Our chapter meets at a local coffeeshop for now as we search for a permanent home for our 20+ active members. We’ve been a part of the group for a few months and this was our first opportunity to address everyone. We didn’t disappoint.
In this showcase presentation, Tom takes attendees through the recipe for Digital Pudding. It’s a metaphor that hits on all the key things that make our company different from other marketing and advertising agencies. We run through our core beliefs, showcase our background and even take time to explain our process thanks to a successfully planted audience member. Our recipe is one build big results, or so we believe. Watch the video and make your own determinations. Read More
This year has been slow, hasn’t it? At least it has around our office. After attracting three new clients at the end of 2016, we haven’t had much in the way of new business. That just changed in a big way.
We’ve been very busy over the past couple months in an effort to finish 2017 strong. Finally, we can point to some actual results of this increased attention to business development. Three new clients officially joined the Digital Pudding family, all within the last two weeks.
Here’s a roundup of the new clients we’ve signed in the past month. Read More
Social media management is a very important part of the content distribution strategy for many of our clients. It’s not enough to simply create something new like an article or video. You have to push it to your audience and get them to see it. Social media platforms can also be great ways to curate content and engage in customer service, almost as if your brand is a real live person. At least, that’s how we’ve always treated them. Seems like it’s not just our clients who follow this approach.
Mercy College has enlisted the help of our president Tom Cameron in building their brand new Social Media Marketing Center, where students are put in charge of the social media accounts of actual NYC businesses. Tom’s role in this will be to oversee student work and interface with clients, providing the bridge between the two. He’s also going to be teaching students the fundamentals of professional social media management, with insight drawn from years of experience.
Digital Pudding client Big City Volleyball will also be involved in the new center, allowing students to practice their newfound skills on their social media channels. We anticipate they’ll also get a host of new ideas on ways to leverage the power of social, enhance their brand and speak to their community as a result of this collaboration. Everyone is looking forward to the opportunity and promise of this new program, which is set to begin September 12th.
Two articles came out this month featuring our own president and founder Tom Cameron, offering his thoughts and strategies on digital advertising. So as a digital advertising agency, we naturally have to post them on our blog to share with clients and fans in general.
First, Manta Media consulted with us to write a good portion of their 19 Ways to Promote Your Business on Facebook article. As experts on Facebook advertising, we were happy to contribute to the conversation, explaining different Facebook ads, ways to target and super cheap strategies that can work at all scales. In fact, about a third of the entire article was sourced from our founder. It’s worth a read so you have a better understanding of how Facebook works yourself.
A week later, Supercool Creative included one of our startup strategies in their 25 Tips to Launch a Brand, Product or Startup for Under 25k post. We’re Tip #11, which expands on an Instagram influencer strategy we’ve been using for one client. Given that many businesses come to us with a promotional budget way less than $25 grand, it was a natural fit for us to impart some wisdom on bootstrapping your marketing. We’d offer more information but we’re turning the whole story into a case study in how effective we can be with a limited social influencer strategy, so stay tuned for that.
And there’s more press on the way, it just hasn’t published yet. Once it does, we’ll be sure to post it here along with the rest of our digital advertising news and views.