Who We Want To Hire In 2018

A couple weeks ago I presented a birthday retrospective with some of our accomplishments and wishes for the new year. One of those goals is to add to the Digital Pudding team. As demand for our services has increased consistently, we need to increase capacity to address client needs. I mean, we don’t really want to turn people away because we’re too busy. That’s bad for business.

I really wanted to keep going at the current pace, but the workload as just become unmanageable for the current set up. In deciding to find help to offload some of that work, I was given some great advice I hadn’t considered. First, create a picture of what you want someone to do before you ask them to do it. A job description. Such a simple solution.

Here’s what we’re looking for someone to do in 2018 as the next member of the Digital Pudding team. Read More

Birthday Wishes for the Business in 2018

I have a December birthday. Have all my life. In fact, it’s today, as luck would have it. I made it around the sun one more time. Congratulate me, I guess.

It’s actually been an extremely eventful year at Digital Pudding. One that’s been defined by new challenges. Some of the things we’re proud of accomplishing in 2017 include:

  • Partnering with the Mercy College Social Media Marketing Center
  • Joining the Yorktown chapter of Master Networks
  • Bringing six new clients into the fold for various projects
  • Securing the rights to a .com website (more to come on that in 2018)
  • Growing our service capacity through strategic partnerships
  • Maintaining a profitable agency for the third year in a row

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If I Could Have Waited

It’s officially been two years since Digital Pudding became a thing. In that time, so much has changed. The industry has changed. Our outlook and philosophies have changed. I’ve changed. Even the circumstances resulting in the founding of Digital Pudding have changed.

It’s getting difficult to remember what life was like back then, which I guess is a good thing as we experience more success. The struggle of creating something from nothing, pouring countless hours and tireless effort into a fledgling digital marketing agency, unsure what’s going to happen next. I don’t miss those days. These days are much better. And we’re proud to have made it to two years old.

There’s something that’s been nagging me, though. What if I didn’t? What if I never jumped? Or if I never learned from my mistakes and poured that knowledge into a different type of digital agency?

It’s impossible to rewrite history like that. Yet I’m a fan of thought exercises. So let’s think. How would life be different if I didn’t take the road less traveled and stayed the course? Read More

Transparency from an SEO professional

What Your SEO Professional Won’t Tell You

Every single business with which we talk wants to work with an SEO professional. In fact, we’re often asked about how we can help with SEO. They believe search engine optimization is this magic tool which is the key to unlocking unlimited growth potential. It’s not that easy, and it can’t be that easy.

We don’t advertise SEO as a service. That said, we know enough about it to tell you when you’re getting a raw deal from your SEO professional. Here’s what we’ve learned after working in the digital space for years. Read More

Copywriting is hard. Make it easier

Copywriting Hacks to Save Your Website

If you’re reading this, you have a website. Maybe it’s a proper website. Maybe it’s more like a Facebook or LinkedIn page. Either way, you have some online presence. And that presence has copy on it, for better or worse. Which means you’ll be tasked with some copywriting, either now or in the future.

Words can be make or break your website in more ways than one. Not only is your web copy the first taste of your brand many people receive, it’s also how you’ll get discovered in the first place (usually through some shared link or search result). What you say online and how you say it has meaning. Without the right strategy, you’ll fall behind.

We do a ton of copywriting here. Blogs, websites, emails, social media and more. And for good reason; it’s difficult to transfer all your thoughts to paper (or in this case, screen) while making them sound appealing to people beyond yourself. Some would even say it’s a valuable skill. We agree.

Here are a few of the tips and tricks we’ve picked up over the years to add value to your words and save your website, in whatever form it takes. Read More

Too many mistakes being made has me like

On Repeating Mistakes from the Past

I left a job at a high profile local marketing agency to found Digital Pudding with the best of intentions. We were going to do everything the right way. Transparent, fair digital marketing for small and midsized businesses became our raison d’etre. It would shape our culture and define our existence. After all, I had just learned all the wrong ways to do business. It was time to make things right.

We’re just about half way through 2017 and it feels like we’re repeating some of the mistakes of the past. It turns out some things are harder to unlearn than others. With that said, here are some of the course corrections we plan to make in the second half of the year as we right the ship and get back to our purpose. Read More

Advertising is Proof

Were big fans of Proof in Advertising here. It’s sort of the whole reason we do what we do. We believe good digital marketing proves its value over time, and you’re able to see what works and what doesn’t as it happens. When something isn’t working, it’s clear and we change it. At least, that’s what we’ve done for our clients to this point.

But let’s take a step back and consider what makes advertising good. How do you create powerful ads? Is it all about the art and visuals? What about the concept? And what do you say?

What if I told you that the key ingredient to good advertising was simple? What if it could be distilled down to a simple phrase that works in nearly every situation, offering direction and guidance for even the most complex sales?

I can. Just read the title of this article.

What does that mean, though? How is advertising proof? Proof of what? Everyone knows ads are fake. Advertisers have a vested interest in making a sale, so everything they say is a lie, right?

Not exactly. In fact, the very act of advertising has a lot of benefits for brands, regardless of the message. Read More

This guy could be a business consultant, for all you know

The Baby-Faced Business Consultant

As you will notice in this wonderful header image, I look a lot younger than I actually am. Despite working in this industry for more than a decade, my face is youthful enough to continue to get carded not just for alcohol, but also for the occasional R-rated movie. It’s a blessing and a curse, especially if you run a business where experience and knowledge are so important.

In fact, it’s a challenge for which I don’t have a ton of great answers. After all, what can you do about features over which you have no control? No beard or glasses can overcome what is essentially an inherent design flaw. This is the situation as it is.

Here are some of the more common ways this impairs my perception as a business consultant, with a little bit on how I get around it. Read More

All awesome ideas start out on a chalkboard

Awesome Ideas That Will Never Happen

This month, we’ve covered how different thinking is central to our core vision at Digital Pudding. It informs the campaigns and strategies we create every day, not because we choose, but rather due to forces that have shaped who we are. Basically, thanks to my own mild autism, we tackle challenges from angles that others don’t even see.

Thanks to my unique abilities, I like to think about different ways we can organize the world around us in the simplest, most streamlined fashion. Sometimes, I’ll get awesome ideas that make total sense from an organizational standpoint yet have no practical way of becoming a reality. Here are some of my favorite. Read More

A Marketing Advantage You'll Find Here

Autism as a Marketing Advantage

Last week brought the shocking revelation that I, the founder and leader of this marketing agency, have autism. While probably no surprise to anyone who has met me for more than five minutes, it’s something of a relief having that out there. So, now what? Can it really be a marketing advantage? We think so.

Not much attention is paid to adults with autism, even less to those who are high-functioning. Everyone seems to be more concerned with how it affects children and what we can do to help them. Perhaps it’s because many believe we can reverse the effects in kids and turn them into normal people. That’s a bad idea. Read More