Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More

Transparency from an SEO professional

What Your SEO Professional Won’t Tell You

Every single business with which we talk wants to work with an SEO professional. In fact, we’re often asked about how we can help with SEO. They believe search engine optimization is this magic tool which is the key to unlocking unlimited growth potential. It’s not that easy, and it can’t be that easy.

We don’t advertise SEO as a service. That said, we know enough about it to tell you when you’re getting a raw deal from your SEO professional. Here’s what we’ve learned after working in the digital space for years. Read More

Copywriting is hard. Make it easier

Copywriting Hacks to Save Your Website

If you’re reading this, you have a website. Maybe it’s a proper website. Maybe it’s more like a Facebook or LinkedIn page. Either way, you have some online presence. And that presence has copy on it, for better or worse. Which means you’ll be tasked with some copywriting, either now or in the future.

Words can be make or break your website in more ways than one. Not only is your web copy the first taste of your brand many people receive, it’s also how you’ll get discovered in the first place (usually through some shared link or search result). What you say online and how you say it has meaning. Without the right strategy, you’ll fall behind.

We do a ton of copywriting here. Blogs, websites, emails, social media and more. And for good reason; it’s difficult to transfer all your thoughts to paper (or in this case, screen) while making them sound appealing to people beyond yourself. Some would even say it’s a valuable skill. We agree.

Here are a few of the tips and tricks we’ve picked up over the years to add value to your words and save your website, in whatever form it takes. Read More

Advertising is Proof

Were big fans of Proof in Advertising here. It’s sort of the whole reason we do what we do. We believe good digital marketing proves its value over time, and you’re able to see what works and what doesn’t as it happens. When something isn’t working, it’s clear and we change it. At least, that’s what we’ve done for our clients to this point.

But let’s take a step back and consider what makes advertising good. How do you create powerful ads? Is it all about the art and visuals? What about the concept? And what do you say?

What if I told you that the key ingredient to good advertising was simple? What if it could be distilled down to a simple phrase that works in nearly every situation, offering direction and guidance for even the most complex sales?

I can. Just read the title of this article.

What does that mean, though? How is advertising proof? Proof of what? Everyone knows ads are fake. Advertisers have a vested interest in making a sale, so everything they say is a lie, right?

Not exactly. In fact, the very act of advertising has a lot of benefits for brands, regardless of the message. Read More

An AdWords campaign is a lot like playing a word game

Why AdWords Campaigns Don’t Work

Statistically speaking, you’ve tried an AdWords campaign. Google makes over $15 billion in revenue from advertising, more than 90% of all the revenue the search giant takes in. That means most businesses have given Google at least some money for advertising. Statistically speaking, your campaign also didn’t work.

Why do we say that? Because we see the remnants of these AdWords accounts every day. We see just how off they are and how much money they waste. Bad AdWords campaigns underperform expectations, don’t cover costs, get suspended and make the whole platform look bad. Then we sift through the rubble and figure out what really happened.

So how can we take these failed AdWords campaigns and get them to perform as much as ten times better than they did for you? We have our ways, which is why we’re not only Google Certified Partners, we also perform in the top 10% of all certified AdWords professionals. Read More

You can still load a .co website on any computer

Our Life as a .co Website

Digital Pudding is a fairly new company with a different philosophy on marketing. Founded in 2015, we were late to the domain registration party. So, even though we loved the name and concept, we had to settle on the top-level domain. While we could have had pretty much any domain other than a .com, we settled on a .co website.

Our original thinking was that it’s similar enough to a .com that maybe people won’t notice. At least it won’t look like a cheap knockoff. There’s little mainstream use of the .co website other than as a URL shortening agent, really (ta.co, t.co, o.co for example). We could totally pull it off as our main URL.

What have the results been 2+ years into the experiment? They’re mixed. Here’s what you can learn from our experience so far. Read More

Social Media Strategy Chalkboard

Stay Ahead of Your Social Media Strategy

We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.

This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.

If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More

Website Strategy Across Devices

Website Strategy Tips for 2016

At Digital Pudding, we do a lot of website strategy. Everything from copy to sitemap to development and design, we have our hands in all of it. We outline important pages, write the content, design the website and bring it to life through the magic of programming. Before we can do any of that, though, we need to have a strategy for what we want to accomplish with the website. What ultimate goal do you want it to achieve? What do you want people to do when they get there? How do you want it to be found online?

A good website starts with a modern, adaptable website strategy that keeps in mind certain trends that will be important to being seen online. What new developments have come about that makes this different from the way websites were built in 2006? Here are a few to think about when it comes to your website strategy. Read More

Google’s New Rules for Digital Marketing

The Home Page of Digital Marketing

One of the biggest players in digital marketing is changing the rules of the game once again. Google is introducing a few new initiatives that look to the future of a mobile-first world and attempt to make the way businesses communicate with customers even more streamlined.

Here’s a rundown of changes that are coming and where the advantage lies for savvy digital marketers. Read More