The facebook algorithm makes fools of us all

Facebook Algorithm Changes: What You Should Know

By now, you’ve probably heard that Facebook is going to make news publishers work harder to have access to their audience. While details are fuzzy, it looks like the Facebook algorithm will shuffle the news feed and favor posts from people you know, versus brands and publishers you follow. The social giant claims this is to help them combat the spread of fake news and include more valuable information to people. It’s almost certainly about generating more ad revenue.

This is scaring a lot of people, especially online publications who derive a ton of traffic from Facebook right now. It’s a legitimate challenge to their current business model. Should you be worried, too? Let’s look at what’s happening and what you can do about it to figure that out. Read More

Who We Want To Hire In 2018

A couple weeks ago I presented a birthday retrospective with some of our accomplishments and wishes for the new year. One of those goals is to add to the Digital Pudding team. As demand for our services has increased consistently, we need to increase capacity to address client needs. I mean, we don’t really want to turn people away because we’re too busy. That’s bad for business.

I really wanted to keep going at the current pace, but the workload as just become unmanageable for the current set up. In deciding to find help to offload some of that work, I was given some great advice I hadn’t considered. First, create a picture of what you want someone to do before you ask them to do it. A job description. Such a simple solution.

Here’s what we’re looking for someone to do in 2018 as the next member of the Digital Pudding team. Read More

Birthday Wishes for the Business in 2018

I have a December birthday. Have all my life. In fact, it’s today, as luck would have it. I made it around the sun one more time. Congratulate me, I guess.

It’s actually been an extremely eventful year at Digital Pudding. One that’s been defined by new challenges. Some of the things we’re proud of accomplishing in 2017 include:

  • Partnering with the Mercy College Social Media Marketing Center
  • Joining the Yorktown chapter of Master Networks
  • Bringing six new clients into the fold for various projects
  • Securing the rights to a .com website (more to come on that in 2018)
  • Growing our service capacity through strategic partnerships
  • Maintaining a profitable agency for the third year in a row

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Net neutrality is just as confusing

What Reversing Net Neutrality Really Means

We’ve treated the internet like a public treasure until now, thanks in large part to the net neutrality policies championed by many technology advocates. This has led to widespread adoption of online connected services, many technological breakthroughs and the creation of an entirely new economy. Because the internet is unfiltered and uncensored, information travels freely in a utopian, libertarian dreamland. It’s a blessing and a curse, net neutrality.

Hold onto your smartphones, though. The FCC announced a change in the way it would regulate the internet. Essentially, the government is going to stop restricting internet service providers (ISPs) like Verizon or Comcast from blocking or otherwise slowing down data streamed from the websites you visit online. That means these companies will for the first time ever have the legal right to block content that travels over their internet pipes.

Some are decrying this as the end of the free and open internet. Here’s why that isn’t true on its face, and what you can expect as companies shift control over what you do online. Especially what that might mean down the road for marketers like myself. Read More

Digital advertising begins and ends with the computer

Digital Advertising Is Not Traditional

We’ve been very active over the course of the last few months. Many, many consults with local businesses about how they can get more out of their digital advertising. Of course, these meetings are always part education, part salesmanship, and always enlightening.

In many of these consults, we answer a lot of the same questions about digital advertising and how it works. In fact, these questions keep us grounded because we often forget what other people don’t know. This way, we slow down, explain the process and reassure them that their campaign will be constructed the right way. It keeps us focused on the fundamentals so that we don’t stray too much form what works.

Most business owners think of digital advertising in terms of traditional media. When will the spot run? How much does it cost? How do I know people will see it? We hear these a lot in new client consults. So this week, we’d like to clear up a few of the most common misconceptions about digital advertising and how it works differently than print, radio, TV and other traditional channels. Read More