Billing Practices for Marketing Services, Explained

In a perfect world, marketing and advertising would take care of itself. You wouldn’t need to go out and hire anyone for marketing services. Demand and awareness would be created organically, almost magically from the simple fact that you’re open for business. Customers and clients would beat down your door, begging to give you money.

How Marketing Services Work
Dramatization: May Not Happen

This is a dream for most businesses. The reality is you’ll either have to manage your own marketing or find someone you can trust to provide your marketing services. Once that’s done, the next step is to figure out how you’re going to compensate them for their time, effort and brilliance (hopefully).

We’d like to think we’ve given you enough reasons to trust us throughout this website, what with our methodology and strategic thinking and whatnot. Now, let’s take a look at all of the different ways we could structure a partnership for marketing services moving forward. Wishful thinking? We hope not.

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Google’s New Rules for Digital Marketing

The Home Page of Digital Marketing

One of the biggest players in digital marketing is changing the rules of the game once again. Google is introducing a few new initiatives that look to the future of a mobile-first world and attempt to make the way businesses communicate with customers even more streamlined.

Here’s a rundown of changes that are coming and where the advantage lies for savvy digital marketers. Read More

Stop Multitasking and Start Doing This

Even though this is the Year of No Effing Excuses, there are still some things I’m just not going to do. One of those is multitasking. Just because there’s a nearly endless and ever-growing list of tasks that need to be completed each day doesn’t mean you should tackle many of them at once through trying to do them all at once. In fact, multitasking is almost never the answer to your time management dilemmas.

How can that be? Everyone (especially us Millennials) is proficient in multitasking. You have to be if you want to score a job these days. It’s right there in the requirements.

So how come we all want to multitask? And if we can’t multitask so well, what can we do? Let’s discuss. Read More

My Original No F-cking Excuses Kick In The Pants

This Is the Year of No Effing Excuses

A few years ago, I was having a rough patch working for a major area marketing agency. I was asked to take on responsibilities for one of our major clients. This was my first shot at the big time. Yet within a week they wanted me off the business. Kind of a rocky start to the relationship to say the least.

The agency’s president called me into his office and closed the door. There was some yelling, maybe screaming. At one point, I’m pretty sure he straight up asked me “What do you even do here?” Fifteen minutes later, I escaped barely clinging to my job.

In the aftermath, I took a Post-It note and stuck to my desk with a simple phrase written on it. Something that would give me a kick in the pants when I need it. Something that would keep me from having that conversation ever again. Read More

What Makes An Extraordinary Business?

An Extraordinary Business, Defined by Numbers

“Extraordinary” is a word that gets thrown around a lot to describe something that may be special, or otherwise interesting. But like many superlatives, its meaning has been watered down through overuse. There’s something special about being extraordinary, though. Something not inherent to many other similar adjectives.

What makes something extraordinary? Or ordinary for that matter? And why should you want to have an extraordinary business? Let’s learn. Read More

30 Thoughts for 30 Years: One Marketer Reflects

Happy Birthday to Me

Today, I turn thirty. The big 3-0. It sounds so weird to say. I’ve been identifying as a twenty something for nearly 15 years now. What’s next?

A lot, hopefully. In retrospect, I’ve had a chance to experience some wonderful things in the past 30 years. Also some less wonderful things. At various times I’ve been called son, grandson, great grandson, student, honors student, scholarship recipient, graduate, depressed, patient, terrified, refugee, carpetbagger, musician, freak, athlete, friend, lover, boyfriend, exboyfriend, fiancé, groom, husband, homeowner, champion, marketer, writer, curator, account executive, vice president, award winner, unemployed, founder, confused, overjoyed, excited, exhausted, overworked, underpaid, unfeeling, autistic, gracious, downtrodden, reverent, TJ, Thomas, Tommy Jay and now Tom.

I guess it’s true that we are all actors on a stage, in our time playing many parts.

In the style of legendary hockey writer Elliotte Friedman, here are some reflections on 30 years, with a look to the next thirty.

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What Is The Proof? A Marketing Campaign Manifesto

Digital Pudding is a silly name for a business that creates marketing campaigns, not baked goods. It’s nonsensical. It’s irreverent. It’s confusing. Do we make pudding? Everyone loves pudding! Sadly, no. We make advertising. Everybody hates that! In fact, there are entire industries built so people can avoid it.

So why would I leave a well-established marketing company VP job to start my own agency with such an outlandish name? Because Proof Matters.

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