By now, you’ve probably heard that Facebook is going to make news publishers work harder to have access to their audience. While details are fuzzy, it looks like the Facebook algorithm will shuffle the news feed and favor posts from people you know, versus brands and publishers you follow. The social giant claims this is to help them combat the spread of fake news and include more valuable information to people. It’s almost certainly about generating more ad revenue.
This is scaring a lot of people, especially online publications who derive a ton of traffic from Facebook right now. It’s a legitimate challenge to their current business model. Should you be worried, too? Let’s look at what’s happening and what you can do about it to figure that out. Read More
It’s finally here! We’ve started a new year and you’re ready to get rolling on your digital marketing. Where to start?
Websites, social media, internet presence, content strategy, email marketing all present their own priorities. There’s so much to do and not enough time to do it in this new year, isn’t there? And everything is so expensive.
We’ve found a few tools that can help you maximize your digital marketing this year at no cost. Some of these are well-kept secrets. Others you probably should have heard of by now. Either way, take a look at this list or free digital marketing tools and see if there’s anything that might prove valuable for your business. We believe there will be. Read More