If you’re reading this, you have a website. Maybe it’s a proper website. Maybe it’s more like a Facebook or LinkedIn page. Either way, you have some online presence. And that presence has copy on it, for better or worse. Which means you’ll be tasked with some copywriting, either now or in the future.
Words can be make or break your website in more ways than one. Not only is your web copy the first taste of your brand many people receive, it’s also how you’ll get discovered in the first place (usually through some shared link or search result). What you say online and how you say it has meaning. Without the right strategy, you’ll fall behind.
We do a ton of copywriting here. Blogs, websites, emails, social media and more. And for good reason; it’s difficult to transfer all your thoughts to paper (or in this case, screen) while making them sound appealing to people beyond yourself. Some would even say it’s a valuable skill. We agree.
Here are a few of the tips and tricks we’ve picked up over the years to add value to your words and save your website, in whatever form it takes. Read More