Advertising is Proof

Were big fans of Proof in Advertising here. It’s sort of the whole reason we do what we do. We believe good digital marketing proves its value over time, and you’re able to see what works and what doesn’t as it happens. When something isn’t working, it’s clear and we change it. At least, that’s what we’ve done for our clients to this point.

But let’s take a step back and consider what makes advertising good. How do you create powerful ads? Is it all about the art and visuals? What about the concept? And what do you say?

What if I told you that the key ingredient to good advertising was simple? What if it could be distilled down to a simple phrase that works in nearly every situation, offering direction and guidance for even the most complex sales?

I can. Just read the title of this article.

What does that mean, though? How is advertising proof? Proof of what? Everyone knows ads are fake. Advertisers have a vested interest in making a sale, so everything they say is a lie, right?

Not exactly. In fact, the very act of advertising has a lot of benefits for brands, regardless of the message. Read More

This guy could be a business consultant, for all you know

The Baby-Faced Business Consultant

As you will notice in this wonderful header image, I look a lot younger than I actually am. Despite working in this industry for more than a decade, my face is youthful enough to continue to get carded not just for alcohol, but also for the occasional R-rated movie. It’s a blessing and a curse, especially if you run a business where experience and knowledge are so important.

In fact, it’s a challenge for which I don’t have a ton of great answers. After all, what can you do about features over which you have no control? No beard or glasses can overcome what is essentially an inherent design flaw. This is the situation as it is.

Here are some of the more common ways this impairs my perception as a business consultant, with a little bit on how I get around it. Read More

An AdWords campaign is a lot like playing a word game

Why AdWords Campaigns Don’t Work

Statistically speaking, you’ve tried an AdWords campaign. Google makes over $15 billion in revenue from advertising, more than 90% of all the revenue the search giant takes in. That means most businesses have given Google at least some money for advertising. Statistically speaking, your campaign also didn’t work.

Why do we say that? Because we see the remnants of these AdWords accounts every day. We see just how off they are and how much money they waste. Bad AdWords campaigns underperform expectations, don’t cover costs, get suspended and make the whole platform look bad. Then we sift through the rubble and figure out what really happened.

So how can we take these failed AdWords campaigns and get them to perform as much as ten times better than they did for you? We have our ways, which is why we’re not only Google Certified Partners, we also perform in the top 10% of all certified AdWords professionals. Read More