Your social media strategy starts with figuring out what to say

Social Media Strategy: What It Is and What It’s Not

We get a lot of requests to handle social media, which means a lot of talk about social media strategy. First, though, we have to bring clients expectations into line with reality.

So many brands and business owners think social media is this free gamechanger that, when leveraged properly, can unlock tons of direct revenue. They’re mostly wrong. Social media at best supplements your sales channels and chips in extra revenue. At worst, it becomes a major distraction from what really matters. Your social media strategy will determine which version you get.

This is a condensed version of the discussions where we explain exactly what clients can expect from their social media strategy when they work with us. Use it as a guide. Or a word of caution. Read to the end, though, to understand how we can actually help. Read More

Yeah, stat speak is kind of like that

Deciphering Digital Stat Speak

As someone who loves data, I often use stat speak in everyday situations. I also forget that most people have no idea what I’m talking about. It happens from time to time, even when explaining campaign results to clients. So I step back, take a deep breath, and explain exactly what it is I mean when I refer to medians, standard deviations and positive correlation.

This is my guide for some of the most common misunderstandings related to stat speak. I plan to mostly use this as a reference the next time one of them comes up in conversation. And now you can, too. Read More