We get a lot of requests to handle social media, which means a lot of talk about social media strategy. First, though, we have to bring clients expectations into line with reality.
So many brands and business owners think social media is this free gamechanger that, when leveraged properly, can unlock tons of direct revenue. They’re mostly wrong. Social media at best supplements your sales channels and chips in extra revenue. At worst, it becomes a major distraction from what really matters. Your social media strategy will determine which version you get.
This is a condensed version of the discussions where we explain exactly what clients can expect from their social media strategy when they work with us. Use it as a guide. Or a word of caution. Read to the end, though, to understand how we can actually help. Read More
Successful marketing is hard to make. So many things can derail even the most detailed plan. Customers don’t want your products or services. Other companies want you out of business. The deck is stacked against you no matter what you do.
Or is it?
As someone who loves data, I often use stat speak in everyday situations. I also forget that most people have no idea what I’m talking about. It happens from time to time, even when explaining campaign results to clients. So I step back, take a deep breath, and explain exactly what it is I mean when I refer to medians, standard deviations and positive correlation.
This is my guide for some of the most common misunderstandings related to stat speak. I plan to mostly use this as a reference the next time one of them comes up in conversation. And now you can, too. Read More