Tom Cameron on Digital Advertising This Month

Two articles came out this month featuring our own president and founder Tom Cameron, offering his thoughts and strategies on digital advertising. So as a digital advertising agency, we naturally have to post them on our blog to share with clients and fans in general.

First, Manta Media consulted with us to write a good portion of their 19 Ways to Promote Your Business on Facebook article. As experts on Facebook advertising, we were happy to contribute to the conversation, explaining different Facebook ads, ways to target and super cheap strategies that can work at all scales. In fact, about a third of the entire article was sourced from our founder. It’s worth a read so you have a better understanding of how Facebook works yourself.

A week later, Supercool Creative included one of our startup strategies in their 25 Tips to Launch a Brand, Product or Startup for Under 25k post. We’re Tip #11, which expands on an Instagram influencer strategy we’ve been using for one client. Given that many businesses come to us with a promotional budget way less than $25 grand, it was a natural fit for us to impart some wisdom on bootstrapping your marketing. We’d offer more information but we’re turning the whole story into a case study in how effective we can be with a limited social influencer strategy, so stay tuned for that.

And there’s more press on the way, it just hasn’t published yet. Once it does, we’ll be sure to post it here along with the rest of our digital advertising news and views.

After a year in business, we're not fat

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This month, we officially made it to a full year in business. While it’s been a chaotic and confusing process getting off the ground, we’re proud to have made it to a milestone many businesses never see.

Last week I sat down to write a clichéd piece reflecting on a year in business and what I’ve learned from the experience. That’s when I realized that I haven’t really learned anything. Not nearly enough, at least, to make it some profound experience.

One year in business is a whirlwind. There hasn’t been time to reflect on major decisions, market changes, even things as simple insurance and taxes. Everything that we’ve done as a company has been done on reflex, drawing on the years of experience as an executive I’ve had before this venture. Read More

The real answer to your binary questions

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So many commercials, especially local commercials, begin with binary questions. Think along the lines of “Are you in the market for…” or “Do you want to shop somewhere that’s friendly, convenient, etc.” Some call this prospect qualifying. I call it a waste of time.

These binary questions are supposed to either get someone to say “yes” or draw attention to a problem they may not have considered. It doesn’t work that way. In fact, it may even be detrimental to your entire advertising campaign.

What’s so frustrating about this is that marketers can fix this so simply by changing the way they think of their audience. Here’s how. Read More