Remembering Grandma Mac

My wife (right) with her grandmother (left) at our engagement party in 2013
My wife (right) with her grandmother (left) at our engagement party in 2013

To me, this is as much a life blog as it is a business blog. Sometimes, what happens in life completely overshadows what happens in your business, forcing you to take time away and keep your friends and family on track. That’s exactly how I would describe the events of the past week.

We lost a very dear member of our family last Thursday morning. Despite having known her for just about 5 years, Grandma Mac left a lasting impression on me, welcoming me into my wife’s family as if I were another beloved flesh-and-blood grandchild. She will be deeply missed as my wife and I prepare to welcome our first child to the world, which would have been her fourth great-grandchild.

These are my thoughts in reflection of this sad event, which I shared with the rest of our family at yesterday’s funeral service. I share it here to let you in on a slice of my life I never want to forget. After all, you really never know when you’ll get your last chance to say goodbye. Read More

Social Media Strategy Chalkboard

Stay Ahead of Your Social Media Strategy

We had the pleasure of taking on not one, not two, but three new clients last week, all of which needed help with their social media strategy. Coincidence? Not at all. Most businesses we talk with still don’t understand what social media can mean for them.

This is where branding is so important. If you can’t think of your business in terms of its brand, stay away from social media. Your business has no personality and contributes nothing to the conversation. So invest your time in something else.

If you can make the leap and give your brand a voice, there’s a lot to get your head around when it comes to social media strategy. Here are the steps we take to maximize our effort on every platform. Read More

Proof Reports Are Analysis

The Power of the Proof Report

We just started August which means it’s Proof Report season at Digital Pudding. Every one of our clients receives a Proof Report every month. These simple documents you’ll only find in The Pudding are part itemized invoice, part idealized strategy and part beautified statistics. Think of it as a summary of our work for the previous month along with analysis of the metrics we’re watching and what we plan to do next.

Proof Reports generally have three parts: What We Accomplished, Proof Points and Next Steps. The first is retrospective, looking back at what happened. Proof Points are established as markers we want to monitor for progress. These could be things like web traffic, ad conversions and, of course, sales. Next steps are always offered as a way to improve on what we saw last month.

Here are some of the ways Proof Reports help us and our clients figure out how well their marketing is working and what we can do to make it better. Read More