In a perfect world, marketing and advertising would take care of itself. You wouldn’t need to go out and hire anyone for marketing services. Demand and awareness would be created organically, almost magically from the simple fact that you’re open for business. Customers and clients would beat down your door, begging to give you money.
This is a dream for most businesses. The reality is you’ll either have to manage your own marketing or find someone you can trust to provide your marketing services. Once that’s done, the next step is to figure out how you’re going to compensate them for their time, effort and brilliance (hopefully).
We’d like to think we’ve given you enough reasons to trust us throughout this website, what with our methodology and strategic thinking and whatnot. Now, let’s take a look at all of the different ways we could structure a partnership for marketing services moving forward. Wishful thinking? We hope not.
One of the biggest players in digital marketing is changing the rules of the game once again. Google is introducing a few new initiatives that look to the future of a mobile-first world and attempt to make the way businesses communicate with customers even more streamlined.
Here’s a rundown of changes that are coming and where the advantage lies for savvy digital marketers. Read More