What Makes An Extraordinary Business?

An Extraordinary Business, Defined by Numbers

“Extraordinary” is a word that gets thrown around a lot to describe something that may be special, or otherwise interesting. But like many superlatives, its meaning has been watered down through overuse. There’s something special about being extraordinary, though. Something not inherent to many other similar adjectives.

What makes something extraordinary? Or ordinary for that matter? And why should you want to have an extraordinary business? Let’s learn. Read More

30 Thoughts for 30 Years: One Marketer Reflects

Happy Birthday to Me

Today, I turn thirty. The big 3-0. It sounds so weird to say. I’ve been identifying as a twenty something for nearly 15 years now. What’s next?

A lot, hopefully. In retrospect, I’ve had a chance to experience some wonderful things in the past 30 years. Also some less wonderful things. At various times I’ve been called son, grandson, great grandson, student, honors student, scholarship recipient, graduate, depressed, patient, terrified, refugee, carpetbagger, musician, freak, athlete, friend, lover, boyfriend, exboyfriend, fiancé, groom, husband, homeowner, champion, marketer, writer, curator, account executive, vice president, award winner, unemployed, founder, confused, overjoyed, excited, exhausted, overworked, underpaid, unfeeling, autistic, gracious, downtrodden, reverent, TJ, Thomas, Tommy Jay and now Tom.

I guess it’s true that we are all actors on a stage, in our time playing many parts.

In the style of legendary hockey writer Elliotte Friedman, here are some reflections on 30 years, with a look to the next thirty.

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